The DOES HIV LOOK LIKE ME? campaign production in each country begins with a three day leadership training. The training provides a diverse group of people living with HIV/AIDS (PLWH/A) the space for open dialogue, tools to develop messaging, learn advocacy skills and the opportunity for peer-to-peer sharing of experiences, support and empowerment. The leadership training culminates with a debriefing conversation outlining next steps and desired messaging for the in-country campaign with the ambassadors, the Does HIV Look Like Me? International staff and the in country coordinators.

With the ambassadors vision and objectives are solidified the DOES HIV LOOK LIKE ME? campaign production begins, including video interviews with ambassadors, production of a high impact print campaign, ambassador registration in the DOES HIV LOOK LIKE ME? online community, and partner representation on the international DOES HIV LOOK LIKE ME? website. The campaign is produced with a diverse group of local YPLHIV/A, who are identified, recruited and supported by local partners.